AR (Augmented Reality) helps firms and retail stores make use of advanced digital solutions to enhance the CX of shoppers. Though AR has been trending for the last several years, it’s only during the current pandemic, firm owners and retail shop establishments started implementing AR technology into their businesses.
The AR market is expected to touch the magical figure of 800-million by 2024. These technologies are likely to enhance customer experience (CX) providing them with a high-quality shopping facility. AR technology leads to a virtual 3D product experience, which enhances the sales and goodwill of such retail stores. You can hire APP development services for creating a responsive online app for retailing and in-store shopping.
Augmented Shopping Facilities
Using AR-based facilities and technological integrations in retail showrooms and shops helps you drive a lot of customers. Such facilities include providing in-store gaming facilities or other exclusive events for visitors and prospective customers. Retail shop owners can provide irresistible discount offers to these customers to enhance their shopping experience.
Branding Within Crowd
In the current days of the pandemic, retailing is challenging. Now customers have to maintain social distance while visiting shops. At the same time, AR-enabled gadgets in these stores and shopping malls can assist customers in understanding the products they wish to buy and other information.
Shops don’t need to have human assistants in this regard. Such AR-powered gadgets are visible at the food court and restaurants.
Increased Customers Visit
AR-compatible devices and gadgets at malls improve brand engagement for customers. For example, placing various tools and devices on display for physical touch is helpful in letting customers know the size, shape, and utility of products even before using them.
Thus, as far as possible, shoppers should make available their products on sale for customers’ scrutiny. Also, an AR-powered gadget or assistant should be positioned at the shop at an appropriate place to attract maximum customers.
Personalized Shopping Experience
AR Technology also offers a personalized shopping experience to customers. It meets the expectations of the customers and helps them zero in on their desired products, thus saving their time, money, and effort. Retail owners can also get benefits from it by posting relevant content on their business-cum-shopping portal to drive maximum traffic from interested users.
The integration of Augmented Reality into in-store shopping has expedited the process of shopping and marketing for customers. AR works seamlessly in both online and conventional shopping modes.
The Concept of Revolutionary Product Trials
What is the first thing you do when you like a particular outfit? Of course, you try it out at a trial room before buying the same. If you deem it fit, you buy it; otherwise, you switch to other clothes.
But the entire process is time-taking and tiresome. Moreover, it’s not always to remove your formal wear and try your desired clothes. These days, advanced technologies like AR and VR (Virtual Reality) offer a simplified solution to it.
Many apparel showrooms now offer virtual mirrors, which help you put on the dress virtually using a specialized VR-powered mirror to understand whether the outfit suits your body or looks.
Know the Features of the Product Virtually
Have you ever imagined how smooth it would be to know everything about a product before buying the same? It’s indeed possible with the infinite potential of AR and VR. Just hold a phone around a particular picture and get all relevant information right there.
However, as already mentioned, VR and AR are ever-changing and transformational. Many of the above AR-powered features are not available at all retail stores but some prominent retail stores like Adidas, Ikea, and Vespa.
In Conclusion
AR is futuristic in nature. But it is set to revolutionize the retail industry and the in-shop experience of customers forever. For more information, you should contact a representative of Alphaklick Solutions today.
Putting on AR-powered glasses or surfing through the AR-compatible mobile and shopping apps, customers can shop whatever they need. And you can get all relevant information about the products and items you buy online from the comfort of your home. Let us know your opinion on AR and the in-shop experience of customers.
