M-commerce or mobile commerce is all about utilizing mobile commerce technologies in your business for maximum benefits. Today, more than 85% of people across the world use smartphones. They don’t have time to use a PC or web-based applications for shopping or other purposes.
That’s when mobile commerce steps in. It means customers can make use of their smartphones to book orders for various goods and services. Moreover, they can also use these mobile-based apps and services for paying bills. Developing a smartphone app is not easy. Contact Alphaklick Solutions for help and more information.
M-commerce is focused on smartphones, mobile devices, tablets, and iPhones. Every business firm needs to have a responsive app through which they can communicate with customers using interactive UI and a seamless navigation panel. Such mobile apps offer a personalized marketing experience, push notifications, and payment gateways.
The Use of Progressive Web App Technology
It is an emerging technology, which helps developers and users to use their websites as apps on smartphones. PWA technology works just like native apps. It also takes less storage space on mobile phones.
PWA (Progressive Web Application) offers various advantages like automated updates, offline access, superfast access, and push notifications. Customers can easily install an app online on web browsers on any device. The technology also offers intuitive animation, information, and infographics.
Make the Best Use of Intuitive Chatbots
Most businesses manage their customer support services using the power of intuitive chatbots. These bots help in resolving customers’ queries 24*7. The intelligent chatbots work exactly like human communicators while offering a personalized experience to serve them.
Firms like Dominos and several other restaurants make the best use of chatbots for processing customers’ orders and addressing their concerns.
Take the Advantage of Augmented Reality
Many people relate AR or Augmented Reality to the sphere of gaming only, but AR is now getting widely used in all types of businesses too. Business firms can make the best use of AR by integrating the same into their mobile apps. It will also boost customer support services while simplifying their shopping experience.
The app market will touch $16.0 by the end of this year. You should contact an app development agency to integrate AR into your business apps.
The Use of Voice Assistants
The use of voice shopping has been exemplified after the launch of virtual assistants like Alexa and Siri. Over 70% of shoppers use voice assistants for booking their orders or surfing products. Nobody has time to type on smartphones instead they prefer specifying their requirement online on these voice assistant apps like Siri and Alexa.
You can use voice assistants to elevate your business deals and transactions too. As a mobile app or responsive website, it’s your responsibility to offer your customers the advantage of voice assistance whenever they wish to.
One-Click Shopping
The very purpose of m-commerce is to facilitate seamless shopping and customer service experience. Users resorted to m-commerce and smartphone apps as they are quick and take less time for shopping. One-click order booking or shopping is an addition to it. It is just an emerging trend and likely to dominate the years to come.
The concept of one-click ordering or shopping is based on the intelligent utilization of data management tools. You should automatically store customers’ data and other details on your server, making use of cookies and caches.
Next time, when customers enter their details online, the system will automatically fetch data and fill out the form. Meanwhile, the user just needs to confirm the same and proceed to the checkout section for final payment.
In Conclusion
If you run a business app, you must know that it has an over 85% order cancellation rate. However, by using intuitive apps and interactive mobile platforms, you can get plenty of benefits. Want to leverage the potential of emerging m-commerce trends? Contact us now and we help you get the best mobile software developed now.
